KP SnackPartners success leads to big roll out plans

Since KP Snacks launched its SnackPartners initiative, 60% of the 150 retailers it worked with have said it is easier to manage a tighter range.

SnackPartners launched last year and following trials with six initial retailer ambassadors who saw sales soar by 40%, rolled out to a further 150 stores across the country.

With 76% of the retailers surveyed saying they would recommend SnackPartners KP Snacks is now looking at ways to get to as many stores as possible next year.

The company is also looking to capitalise on the 38.8% growth that price-marked packs between 31-40p are seeing with ‘three for £1’ offer added to four of its lines.

The offer will be available on Skips Tingly Prawn Cocktail, Wheat Crunchies Crispy Bacon, Frisps Cheese & Onion and Discos Salt & Vinegar from mid next year.

Matt Collins, convenience and wholesale trading controller for KP Snacks, told Retail Express: “We’re making sure we’re fair on the margin. You can see a huge plethora of price-marked packs when you walk around a store. It’s important our range offers value to the consumer and the right margin opportunity for the retailer.”

It is also doing more work around tapping into occasions, working with Coca-Cola, Red Bull, Irn-Bru and Molson Coors to offer deals on PoS.