KP Snacks has expanded its Popchips brand with a Hot & Spicy variety.

The new flavour will be available from mid-February in a 23g bag with an RRP of £1 and an 85g sharing bag with an RRP of £2.25.

KP Snacks unveils McCoy’s Epic Eats

Its launch comes amid growing interest in spicy flavours, with ‘spicy’ being the third-fastest growing crisps, snacks and nuts flavour profile in sharing, worth £207m.

Additionally, the healthier snacking segment is growing by 23.9% as shoppers look for more permissible snacks. Last year, KP reformulated the entire Popchips range to be non-HFSS. It is currently worth £43.5m and growing in value by 14.5%.

Read more product news