Kinder launches two new £1 PMP sharing bags

In support of convenience retailers, Kinder is seeing in the New Year by launching two price-marked packs in its sharing bag range.

£6.45 – the average spend in convenience stores, with 17% of shoppers buying on offer

Available from January, the £1 price-marked Kinder Choco-Bons and Kinder Chocolate Mini bags will be backed a £3m campaign including TV advertising and sampling activity.

Retailers can promote the range in store with PoS, which is available for free from the Ferrero trade website.

Levi Boorer, customer development director for Ferrero, said: “Sixty-nine percent of retailers consider price-marked packs to be important to driving sales. We have taken on board these insights and are confident that our new £1 price-marked pack will be a hit with shoppers.”