Kinder competition launched exclusively for independents

Ferrero has launched a new Kinder competition exclusively for independents to celebrate the relaunch of Kinder Bueno Coconut.

A limited number of in-store PoS display kits are available to request at Your Perfect Store, including a countertop unit, store poster and shelf wobbler in a bid to help the product stand out to shoppers.

Convenience retailers who order these kits and share images of the displays on Twitter, tagging @FerreroYPS, will be entered into a draw to be in with a chance of winning Kinder Bueno Coconut and Ferrero Reffaello stock, inflatable props and decorations, and branded bunting.

Product news: Ferrero bringing back limited-edition Kinder Bueno Coconut

Kinder Bueno Coconut is available for a limited time in standard and price-marked packs, with the launch generating a 65% increase in sales and brought new shoppers to the brand.

A spokesperson for Ferrero, said: “As footfall to stores and impulse purchases are expected to increase through the warmer months, creating theatre in store will help convenience retailers to attract new shoppers to the confectionery fixture and maximise sales this summer and beyond.”

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