Healthy snack bar brand Kind has launched its first out-of-home (OOH) campaign in support of its partnership with refugee support organisation Choose Love.

The campaign sees Kind highlight acts of kindness from local people in their communities on digital and print posters in London, Manchester, Bristol and Edinburgh.

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It is part of a wider strategy which includes limited-edition on-pack designs by Iranian artist Majid Adin, as well as digital and influencer marketing.

Audrey Arbeeny, UK Marketing Director at Kind Snacks, said: “We’re really proud to be launching our first ever OOH campaign – it’s a significant milestone for Kind and one that will hopefully make a small impact on the communities in which the acts have taken place and the ads are displayed.”

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