Valeo Foods has announced that the core range of Kettle Chips premium crisps will have festive packaging ahead of the Christmas period.

The seasonal repackaging comes as the supplier hopes for this year’s Christmas to be more celebratory, with fewer restrictions than in 2020.

According to Valeo, research shows that Kettle Chips outperform hand-cooked crisp competitors when it comes to special occasions. The packaging features a bow and blank gift tag, allowing shoppers to add a personalised touch.

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The core range in its new packaging will be available from October, with an RRP per pack of £2.09. Flavours to feature the new packaging are: Steakhouse Barbecue, Crispy Bacon & Maple Syrup, Lightly Salted, Mature Cheddar & Red Onion, Sweet Chilli & Sour Cream, Sour Cream & Sweet Onion, Sea Salt & Balsamic Vinegar of Modena, Sea Salt & Crushed Black Peppercorns, and Thai Sweet Chilli.

Claire Hooper, head of brands at Kettle Chips, said: “We’re so excited to be bringing back our vibrant festive packaging this Christmas, following such a great response to last year’s designs. The wrapping paper effect offers maximum on-shelf impact and injects the joy and fun synonymous with the festive season.”

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