Kettle launches £1 sharing PMPs for convenience retailers

Convenience retailers can drive snacks sales over the summer as Kettle has introduced £1 price-marked packs for its sharing bags. 

The PMPs will come in 80g bags in Lightly Salted, Sea Salt & Balsamic Vinegar, Sea Salt with Crushed Black Peppercorns, Mature Cheddar & Red Onion and Sweet Chilli & Sour Cream flavours.

Sarah Gibson, Kettle Foods channel manager, said the new £1 range of Kettle Chips would help retailers to drive trial purchases.

"We encourage convenience retailers to make the most of this opportunity, particularly during the busy World Cup and barbecue season when people across the country will be entertaining friends and family and looking for sharing snacks that offer real quality and provenance,” she added.