Kettle Chips launch new Ridge Cut range

Kettle Chips’ Ridge Cut range is now available to independents in three flavours: Chinese Spare Ribs, Barbecue Beef Brisket and Jalapeño Jack, with a sharing packs available from October.

The news follows the brand’s launch of its Discoveries range and TV and online advertising campaign earlier this year.

Kizzy Beckett, senior brand manager at Kettle Chips, said: “Our goal is to create real food seasonings which consumers will love, and which will continue to attract new shoppers to the brand.”