Rustlers is continuing its pledge to drive convenience sales by calling on 3,000 convenience retailers every three weeks this year.

The announcement came as the brand unveiled a refreshed look for its core range of microwaveable snacks, as well as a new Rustlers Gourmet range.

Ross Davison, national account controller at Kepak Convenience Foods, said: “We’ve reviewed our promotions to give retailers more cash margin than ever before. We’re also investing in promotional price-marked packs.”

Kepak said retailers can trade up their shoppers with Rustlers Gourmet, which is available in £3 price-marked and non-price-marked packs.

The two flavours – Classic Burger and BBQ Burger – are made with brioche buns, 100% beef patties and bacon. Classic Burger comes with a mustard mayo and tomato relish and BBQ burger has a barbecue sauce and a sachet of crispy onions.

The launch is backed by a £2.5m campaign, which includes TV advertising in Scotland and the north of England, as well as social media activity and PoS.

Adrian Lawlor, marketing & business development director for Kepak Convenience Foods, said: “We launched our campaign in November and saw that average sales growth more than doubled compared to non-advertised regions. We’ll continue with that in April and May.”