Football fever will soon be upon us and Kellogg’s is making sure retailers do not miss out with a new on-pack promotion.

Running until June on Kellogg’s cereals and multipack snack bars, the campaign will see the brand give away Playballs, small hacky sack-style footbags, within its packs. There are eleven different bags for shoppers to collect.

The campaign is supported by a TV advertising campaign, which is running until June 19.

Liam O’Brien, senior press officer for Kellogg’s, said: “Retailers should stock up on our price-marked packs of Frosties and Coco Pops. They’re family brands that do really well in convenience stores, and at £2.19 with a free playball inside, they’re great value for cereal shoppers looking for treats for the family.”

Packs of snack bars will contain codes inside. Customers can enter two of these online to claim their playball.