Kellogg’s help retailers by increasing PMPs

In a bid to help retailers increase their margins and offer shoppers value, Kellogg’s is increasing the size and price of its price-marked packs.

The larger packs have two designs on the front and the back, which allows them to be displayed horizontally or vertically. The price will be increased from £2.19 to £2.99.

The range will be available to order from mid-November and contains Crunchy Nut, Corn Flakes, Coco Pops, Special K, Rice Krispies, Bran-Flakes, Frosties, Fruit & Fibre, Krave and Variety.

Jonathan Hunt, wholesale senior channel manager at Kellogg’s, said: “Volume per trip is rapidly increasing in convenience stores so by moving our PMP range to bigger packs, we’ll be offering more of what the shopper wants while increasing sales and profits.”