Kellogg’s has brought back its promotion to give away cheap tickets to theme parks and attractions to its customers.

As part of a ‘Grown-ups go free’ on-pack promotion, The brand has teamed up with Merlin Entertainments, which owns Alton Towers, Thorpe Park and Chessington World of Adventures.

The promotion gives customers a buy-one-get-one-free deal on tickets to more than 50 attractions.

Shoppers can use a code inside the packs to book tickets online. 

The packs will be available until the end of May and vouchers will be redeemable for most attractions until the end of June 2017.

For this year, the offer has been extended to include packs of Special K, Coco Pops and Bran Flakes.

Also new for this year, the promotion will be valid for Shrek’s Adventure theme park in London.

Debbie Thomas, Kellogg’s promotion manager, encouraged retailers to stock up on the packs and added: “This is a brilliant way for families to save money on fun days out at Merlin attractions across the UK.”