Premium alcohol supplier KBE Drinks has signed a new distribution deal with New Zealand-found Yeastie Boys Brewing Company.
The deal aims to fill in the gap in KBE Drinks’ range for a craft beer, of which it doesn’t have an option yet.
Yeastie Boys Brewing Company’s beer range includes Gunnamatta and Pot Kettle Black, which are currently available in specialist craft beer pubs, and Majestic Wine and Waitrose.
Initially, the partnership will look to capitalise on the trend for lagers and pale ales from craft brewers. In the convenience and wholesale channel, the supplier will be focused on driving distribution for Big Mouth Session IPA and new Superfresh.
Shaun Goode, chief operating officer at KBE Drinks, said: “Everyone is thrilled to be adding Yeastie Boys to the KBE Drinks family. In recent years, craft beer has continued its march into the mainstream and is now a must stock for any premium pub or bar. Combining Yeastie Boys great beers with our commercial reach should be a match made in heaven and I would encourage retailers to check out the range and stock up.”
Stu McKinlay, co-founder of Yeastie Boys, said: “We’re elated to be partnering up with KBE Drinks. They bring just the sort of market knowledge and expertise that we need to take Yeastie Boys to the next level, while allowing our small team to continue concentrating on brand, quality, and key relationships.”
KBE Drinks was set-up over thirty years ago to distribute Kingfisher to the UK and throughout Europe.
In the past five years, the supplier has expanded its range with brands such as Sagres from Portugal, Dos Equis from Mexico and Lion from Sri Lanka.
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