Pernod Ricard is taking to the streets of London and Edinburgh this Christmas by introducing 150 Kahlúa branded cabs.

The fleet will transport riders from now to New Year’s Eve and will run in conjunction with out of home media across the country, in sites such as Manchester Arndale, The Birmingham Eyes and Westfield Stratford.

Toni Ingram, head of marketing at Pernod Ricard, said: “Google Trends show an increase in searches for Espresso Martinis during the festive period, with consumers keen to replicate at home. The campaign demonstrates how Espresso Martinis are made, pushing footfall into store throughout this key trading period.”

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