JW Filshill appoints new regional development manager

Estelle Balfour will focus on the KeyStore estate in Ayrshire, Stranraer, and Dumfries

JW Filshill has appointed Estelle Balfour as its new regional development manager, initially focusing on the KeyStore estate in the Ayrshire, Stranraer, and Dumfries areas.

Balfour brings with her two years of experience in supplier sales and marketing, having previously collaborated with Tesco and Sainsbury’s. She has also held the role of regional sales executive with Ferrero.

In her new role, Balfour will report to sales manager Shirley Ruane, who oversees the west of Scotland and northern England territories for Filshill.

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