Industry veteran and former Sainsbury’s CEO Justin King is to join the Snappy Group as senior adviser and investor.

The Snappy Group comprises two digital-based businesses:

• Snappy Shopper, which is a grocery delivery service, and
• Hungrrr, an online ordering app for the hospitality sector used by businesses such as Hilton, BrewDog and Subway

During King’s time at Sainsbury’s he led the business through a major turnaround followed by nine years of profit growth. Prior to that he was head of food at Marks & Spencer.

King said: “I have been hugely impressed by the Snappy Group’s affordable solution, leadership team and rapid growth. The company is championing the needs of businesses in their local community.

50 Nisa stores sign up to Snappy Shopper home delivery app in four months

“This is an exciting and pivotal time for the business and I believe that I will be able to add significant value. I look forward to working with the management team as the business continues its expansion and grows its market share further within the thriving UK convenience market and beyond.”

Mike Callachan, co-founder of Snappy Shopper, said: “We are very excited to have been able to attract Justin’s interest and investment. Justin is one of the UK’s most successful business leaders and brings a wealth of experience within the retail and FMCG sector, which will be invaluable as we expand further.”

Read more Snappy Shopper news