JTI moves into the e-cigarette market

JTI has acquired leading e-cigarette company Zandera, best known for its E-Lites brand, to move into the fast-growing e-cig category.

A spokesperson for JTI said: “We are very excited about this opportunity for E-Lites and JTI to address the needs of e-cigarette consumers. We are busy working with the E-Lites management team to develop our business plans.

“As we begin the transition into this fast-growing product category, E-Lites will operate as a separate entity. We look forward to updating you about our progress in due course.”