Retailers can win a share of £5,000 Love2Shop vouchers as JTI launches limited-edition packs for Silk Cut this month.

The limited edition design will run on packs of King Size 20s, Purple, Blue and Silver, RRP £9.15, for four-six weeks or while stocks last. 

Jeremy Blackburn, JTI head of communications, said limited-edition packs help ensure brands remain relevant among existing adult smokers.

“Executed well, they help reinforce the strength of a brand, particularly within the premium, sub-premium and mid-price sectors, which continue to offer good margins,” he added.

To win the Love2Shop vouchers, retailers must play the Silk Cut Discovery Game on the JTI Advance website and match four pairs in the quickest time.

All times will be recorded with the quickest five making the leader board. The board will be reset four times this month.