JTI has launched a series of ‘British tailoring’ limited-edition packs of Benson & Hedges Gold.
Available from the middle of this month, the three designs will mimic classic suit patterns and will be available to all channels for a period of four weeks across packs of King Size 20s, RRP £8.99.
Jeremy Blackburn, head of communications at JTI, said: “Building on the success of the ‘Timeless travel’ limited-edition packs launched earlier this year, the new ‘British tailoring’ packs celebrate this iconic brand.”
Comments
This article doesn't have any comments yet, be the first!