JTI launches limited-edition Camel packs

The doors may be on the gantry, but retailers looking to add creativity to their tobacco sales can do so with limited-edition packs of Camel.

The packs are available until July in King Size 20s.

Jeremy Blackburn, JTI head of communications, said: “The premium segment remains an important sector of the category, holding a 17.6% share of the readymade cigarette tobacco market.”