JTI extends e-cigs range with Logic LQD

In a bid to drive open tank e-cig sales, JTI is extending its range with Logic LQD, which is available to retailers now.

Logic LQD, RRP £20, features an easy-to-use refilling system, as well as a dual coil and voltage control that shoppers can adjust to match their preference.

The range’s e-liquids are available in six flavours, Tobacco, Menthol, Cherry, Vanilla, Berry Mint and Strawberry, in 10ml bottles, RRP £5.

The flavours come in 12ml/mg and 18ml/mg nicotine strengths.

Logic LQD Atomisers, which produce the vapour, will need replacing every two-four weeks and come in packs of three, RRP £9.

Next year JTI will rename its E-Lites Curv range under the Logic brand. The company is urging retailers to make sure they sell through existing products first.

Charis Chrysochoidis, emerging products lead at JTI, said with almost two million vapers in the UK, e-cigarette sales were expected continue growing next year.

“With open tanks leading the e-cigarette category as the fastest-growing segment, the launch of LQD is perfectly timed to offer a significant opportunity for retailers,” he added.