With customers increasingly seeking value tobacco products, JTI has launched its B&H Blue King Size and B&H Blue Superkings in 10s packs.
The packs, RRP £3.33, are available now, as is a £3.25 price-marked pack.
Jeremy Blackburn, JTI head of communications, said B&H Blue has been growing in all regions of the UK.
“Packs of 10s are responsible for more than 20% of cigarette sales, which coupled with the strength of B&H Blue, means the new 10s packs are a must stock,” he added.
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