With customers increasingly seeking value tobacco products, JTI has launched its B&H Blue King Size and B&H Blue Superkings in 10s packs.

The packs, RRP £3.33, are available now, as is a £3.25 price-marked pack.

Jeremy Blackburn, JTI head of communications, said B&H Blue has been growing in all regions of the UK.

“Packs of 10s are responsible for more than 20% of cigarette sales, which coupled with the strength of B&H Blue, means the new 10s packs are a must stock,” he added.