New category advice, mobile optimisation and chatbots are part of a raft of new features coming to JTI’s retail website, JTI Advance.

The chatbot is designed to help retailers find information they need quickly on the website, which was launched in 2014.

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It now boasts more than 23,000 users and gives retailers access to legislative changes and category advice.

Adam Perry, JTI digital trade marketing executive, said: “Our newly improved site has been enhanced to improve the experience across all devices, and extend the level of information available to upskill retailers and their staff.”

Read more: Can JTI Advance your business?