Johnnie Walker has unveiled three new limited-edition bottles to celebrate its 200th anniversary.
The limited-edition bottles will be available across Red Label, Black Label and Gold Label Reserve varieties, with RRPs of £23.99-48.49.
Industry profile: Diageo’s senior customer category manager, Madeleine Bedford
While Black Label will available from all major wholesalers, Red Label will be available to convenience retailers from Spar, Booker and Costco, and Gold Label Reserve will be available to purchase from Costco.
The redesign will feature block-colours, with the original labels replaced with an opaque wrap.
Haig Club Clubman available to Spar retailers now
Ali Reynolds, Johnnie Walker’s Great Britain brand ambassador, said: “These limited-edition bottles give a bold new look to our most iconic whiskies, and celebrate Johnnie Walker as we mark this 200-year milestone.
“This new design is sure to stand-out on shelf, and appeal to both enthusiasts and those who are new to the Scotch scene. The new bottles also make an ideal option for gifts.”
Read more product news
Comments
This article doesn't have any comments yet, be the first!