Jisp has partnered with GroceryAid to increase awareness of the free, confidential welfare services available to independent retailers and generate financial contributions for the industry charity.

Jisp Media will raise money for GroceryAid through a collaboration with wholesale and FMCG brand partners by donating money each time a customer interacts with Jisp’s Scan and Save service in-store.

Steve Barnes, chief executive officer of Grocery Aid said “In the last 12 months, we have seen a 163% increase in calls from independent retailers to our Helpline, which proves that awareness of GroceryAid is increasing.

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“Working with Jisp on this initiative will raise further awareness of GroceryAid so that independent retailers know we are here for them.”

Ilann Hepworth, managing director of Jisp said, “GroceryAid provides a wide range of emotional financial and practical support for independent retailers, employees and their spouses / partners and defendants across the UK, so we are delighted that this initiative will get the GroceryAid message to retailers and their employees.”

Following an initial rollout into 50 stores, the initiative is forecast to grow to 500 stores by the end of the year, generating up to £12,000 in donations.

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