Jisp is launching a new online version of the app to engage with a far wider convenience audience.

Shoppers will now be able to use the full services from Jisp via their local store without downloading an app, and will be able to access Jisp through an online version.

Greg Deacon chief commercial officer of Jisp, added that the online version “should increase shoppers, frequency of orders and value of basket for our partner stores.”

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Craig Warren from Corner Stores who offers home delivery said, “Jisp’s website will open the door for potential new customers who don’t have a smartphone or who are distrusting of apps.

“It may appeal more to the older generation who are used to shopping via the web. I think it is great to have the option for my customers! The key is to encourage them to use it, once they have done it the first time, usually they will then repeat shop,” he said.

Jisp predicts that the majority of customers will prefer to use the “online experience to trial or exclusively use the services from Jisp at their local store.

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“Many customers will move over to a full app experience once they become confident using the in-store service Scan & Save and augmented reality vouchers. Incrementally, delivery will benefit from those ordering at home or at work to get groceries delivered locally,” he said.

Deacon added that 12% of daily users of Jisp are under the age of 20 and 17% are over 50, “We expect to increase both age groups using Jisp with the web version.

“This age groups will help the continued growth in sales, revenue, and margin for our participating retail partners.”

Delivery, Click and Collect and Scan & Save will be issued new point-of-sale materials in-store to communicate the new way of shopping from Jisp for out of home or in-store services locally.