Mobile app Jisp will relaunch its seasonal campaign, Jispmas, for the festive season. The Jispmas campaign was first launched two years ago. Jisp reports that it provides engagement and incremental sales for shoppers. Redemptions of the Jispmas promotions through the Scan & Save app jumped by 877% in 2023 verses 2022. Meanwhile, retail sales through the campaign jumped by 807% year on year.

The Jispmas campaign allows retailers to promote a different special deal daily for two different periods of 12 days in November and December. This year, brands Brewdog, Asahi, KP Snacks, Pladis and Hovis are featured.

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KP Snacks, Asahi and Hovis all ranked in the top five most popular brand deals in 2023’s promotion.

“Jispmas has performed extremely well for us over the last two years providing added theatre and increasing the opportunities for brands to get their products in front of customers with a tantalising discount to aid purchase,” said Jisp’s marketing and communications director, Alex Rimmer.

“The campaign has delivered improved results each year and has been proven to secure an uplift in sales across the promoted products for both brands and retailers, with retailers enjoying the added benefit of increased incremental sales in store.”

The deals are communicated through Jisp’s retail media platform, comprising targeted emails, push notifications, in-app pushes, digital advertising, social media and more.

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