Loyalty firm Jisp is rolling its ‘Scan & Win’ service more widely, with the firm claiming a previous trial of the cash prize incentive helped participating stores retain nearly 40 out of 100 participating customers.
The service encourages users on the Jisp app and through social media to scan barcodes of products from partnered suppliers with their phones, for a chance to win large cash prizes. Better Retailing first revealed details of the service when it launched in June last year.
The firm’s managing director Ilann Hepworth told Better Retailing Scan & Win had been trialled last year on Lucozade in a number of stores in partnership with Suntory Beverage & Food GB&I.
He added the firm is now rolling it out more widely to retailers in the UK and globally. Hepworth said: “For every 100 users, 12% had participated and we retained 38%. In separate instances in Canada, we had situations where the person only bought the product based on the Scan & Win prompt.
“Brands always celebrate likes on social media, but they have no idea if those convert into purchases of their products. With Scan & Win, you can tell people to go to stores, pick up an item and scan it.”
Hepworth added the service was also helping retailers reduce costs associated with physical PoS and promotional displays. He said: “We’ve dramatically pulled back from promotional print materials in stores. A lot of this doesn’t get used and just goes to waste. The cost normally falls to the retailer for disposal.”
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