Jisp app engagement sees 79% boost

Jisp has revealed its Scan & Save app saw a boost of almost 80% in engagement last year compared to 2022, demonstrating its soaring popularity with retailers and consumers alike.

In the first fortnight of January this year, scans were up 40% and downloads through the app had grown by 64% compared to the same period of 2023. Retail sales value to store owners had also grown by 43% in the same period, while shoppers saw value savings rise by 44%.

The company also benefitted from investment in the retail growth team, and also tripled sales for partnered stores last year.

The app is now available in Northern Ireland, Scotland, Northeast and Northwest England, London, and the Southeast England.

NP Retail Group’s head of retail operations, Anthony Furnell, said: “We’d had Scan & Save in five of our stores and weren’t really seeing great uptake. However, since I took the role of head of retail operations in July and began working in collaboration with Nicola Brown, Jisp’s retail growth manager for the Northwest region, and the rest of the Jisp team, we’ve been able to dedicate space, time in retraining staff and given real focus to Scan & Save.

“Working with Jisp, we can see the mutual benefits of offering great savings for our customers, great rewards, increased basket spend, sales, a unique point of difference, and a great way for our staff to engage with our customers and community. Shopper numbers through the app are now into the high hundreds and we’re already looking to launch Scan & Save in more stores.”

Jisp saw an increase of more than 1000% in shopper numbers and 711% in scans in just five months, between July 2023 to December 2023.

Jisp’s retail director, Esther Lawrence commented: “We’ve seen a significant increase in the level of engagement with the app since we introduced our retail growth managers across the UK. With more face-to-face support for our retailers, we’ve been able to show them the benefits and equip them with the knowledge and confidence to talk to their customers about Scan & Save. That’s seen more customers signing up for the app and more cash in retailers’ tills.”