Bottled at 35% ABV, with a retail price of £19.99, Jim Beam Maple is aged in oak barrels and can be consumed on its own, chilled or mixed in long drinks.

Maxxium’s marketing controller for imported whiskey, Eileen Livingston said: “Jim Beam Honey was the first-to-market honey-infused bourbon and now, with Jim Beam Maple, we will again stir up fresh interest and broaden the appeal of bourbon among young adults who may not previously have considered bourbon.”

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