Retail sales through mobile app Jisp increased by 65% in January 2024 compared to the same month last year.

Since the Scan & Save app launched, retailers have seen sales of £4.5m generated through Jisp.

January performance figures also showed a marked improvement in scan, tap and redemption totals, up 68%, 77% and 80% respectively when compared to January 2023.  

Higher retail sales value has been achieved with the app through an  uplift in taps and redemptions, as there is a rise in the scan to sale conversion.

Shoppers have seen savings through the app up 77% on January 2023, according to Jisp, driven by greater numbers scanning but also through an increase in brand investment heading into 2024.

Greater shopper awareness of promotions through the Scan & Save app has also played a key role in improved performance this year, claim Jisp.

Younger consumers moved towards the app this month, as 26% of the app’s users now fall into the 18-29 category versus 23% in 2023.

This is in line with Jisp’s strategy to get younger shoppers engaged with the app earlier to build greater loyalty over time.

“We always planned for a fast start to 2024,” said Jisp’s managing director Ilann Hepworth.

“We finished 2023 on a superb upward trajectory and it was important that we maintained that. The cost-of-living crisis continues to bite hard on shoppers’ budgets and it’s clear that they’re looking for value.

“Scan & Save continues to offer the greatest value to shoppers compared to other loyalty reward schemes available. Our top redeemers are saving thousands – not hundreds – per year and earning hundreds more in loyalty rewards. While our retailers experience an increase in sales and footfall, receiving additional margin enhancement, our brand partners are seeing their products outperform the sector through Scan & Save stores.”