Jägermeister shoots for price-marked profits

Jägermeister has introduced price-marked bottles to its range.

The bottles will be available in 50cl, 35cl and 20cl formats to increase visibility and distribution and reassure consumers that they are paying a fair price. 

The price-marked bottles coincide with the launch of the brand’s Give It A Shot campaign. Jonathan Dennys, Mast-Jägermeister UK customer marketing & insights controller said: “Jägermeister’s price-marked bottles will help our trade partners not only reassure consumers they are paying a fair price, which is a key factor due to the impulse nature of the convenience channel, but they will also help to generate stand-out on shelf.”

The party spirits market is currently worth around £224m.