Jägermeister boosts convenience sales with 2cl clip strips

Convenience retailers seeking to boost their spirit sales can do so with Jägermeister’s clip strips for its 2cl miniatures.

Sporting a ‘give it a shot’ strapline, the clip strips are free to retailers when purchasing the miniatures. The brand plans to roll out 10,000 strips to the channel, with Bestway already confirming an order of 3,000.

Mast-Jäegermeister is also relaunching its price-marked bottles, only this time they are back permanently.

The price-marked bottles are available in 20cl, 35cl and 50cl, RRP £6.99, £9.99 and £14.99 respectively.