Pladis has announced a one-year partnership between its Jacobs brand and charity network FareShare.

The tie-up will see Jacob’s donate 40,000 meals to support FareShare’s network of nearly 9,500 charitable organisations across the UK.

The partnership comes in the wake of research by the supplier which found that Brits throw out £412m-worth of food per week. It highlighted this with a 4.5m-high fridge on London’s Southbank filled with plastic models of the most-commonly wasted food items.

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Jacob’s has also partnered with chef Martyn Odell to create three recipes which showcase how its crackers can be aligned with commonly wasted food.

Additionally, Olympic gold medallist Greg Rutherford and his wife, influencer Susie Verrill will be creating a series of social media content highlighting how shoppers can reduce food waste at home.

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