Jacob’s launches new Mini Cheddars flavours: Stilton, Red Leicester and Smoked Applewood

Jacob's is extending its Mini Cheddars range with three cheese flavours, Red Leicester, Stilton and Smoked Applewood.

The new Mini Cheddars flavours come in 7x25g packs, RRP £1.88, and are available to convenience retailers now.

The range will be backed a £4m campaign, which includes TV advertising, as well as consumer competitions, sampling and digital activity.

Steve Monk, marketing lead for savoury snacks at pladis, said: “We know that flavour remains a key driver for the crisps and snacks category, so we’re very excited to add these three new, tasty flavours to the Mini Cheddars range – designed to appeal to fans and cheese lovers everywhere.”

To see pladis' most recent biscuit planograms, visit our planogram section here.