Savoury-snack brand Jacob’s is back on TV for its ‘biggest ever campaign’, backed by a £15m marketing spend.

Taking into account 90% of British households purchased savoury biscuits last year, the 30-second TV adverts will be aired throughout the year and will promote Jacob’s Cream Crackers and Jacob’s Mini Cheddars.

The campaign will also include PR, social and digital activity. It will also see Jacob’s launch a Facebook page and will see it re-launch its Twitter account.