Booker and One Stop retailers have reported increased sales after gaining access to Tesco’s Jack’s own-label range.
Retailers were last month given access to the range, which shares its name with the multiple’s discount format.
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Aman Uppal, of One Stop Mount Nod in Coventry, said: “We started small, but have added more around the shop. Sales increased and customers comment on the value.”
One Londis retailer added: “I’ve started with a small range, but customers have taken to it.”
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