J2O launches ‘Merry Quizmas’ campaign and limited-edition packs

J2O is giving shoppers the chance to win vouchers this Christmas by taking part in a festive quiz.

The brand’s ‘Merry quizmas’ quiz can be played on the Facebook Messenger mobile app and will be promoted on Apple & Raspberry, Apple & Mango and Glitterberry flavours.

The campaign will be promoted by a £2m marketing spend, which includes outdoor and digital advertising, as well as PoS.

Kevin McNair, Britvic marketing director, said: “People love playing games at Christmas and this campaign has been designed to be a shareable experience to help people re-discover their competitive streak.”