Tapping into the demand for more interesting soft drink flavours, J2O is extending its range with limited-edition Midnight Forest.

The new flavour is available in 4x275ml packs and 10x275ml packs, RRP £4.39 and £9.90 respectively.

It is backed by brand’s strongest ever marketing campaign for a limited-edition product. A £2m campaign will run from October to December, which includes digital, social media, PR and in store activity. The brand will also be back on TV from November.

J2O is also giving away Amazon vouchers worth up to £500. Shoppers who use mobile phone app Blippar on J2O Midnight Forest bottles or PoS will be in with a chance of winning. The competition runs until December 20.