Kellogg’s is urging retailers to stock up for big nights in as October, November and December account for 30% of large snack sales.
Top tip:
Bring the occasion to life where you can and be sure to encourage promotions, bundle products together and make the most of any PoS to drive sales.
Nick Dawson, Kellogg’s
The company is hoping to maximise on the trend with a new on-pack promotion for Pringles. Teaming up with 20th Century Fox, consumers will be able to download a free movie on
digital HD when purchasing two promotional cans of Pringles, tying in perfectly with the trend for nights in. Consumers will be able to choose from a selection of 40 films.
Nick Dawson, UK customer director for speciality channels at Kellogg’s said: “Staying in is still very much the new going out. People love to remain in the comfort of their own homes just as much as they enjoy hitting the town.
Staying in is also attractive to consumers as they are guaranteed to get better value for money because you can plan everything you are going to spend, so there are no hidden surprises when you check our bank balance the next day.”
With TV favourites X-Factor and Strictly Come Dancing back on screens, consumers will be more likely to choose a night in over a night out.
He added: “There is still room for growth and we expect sales to remain strong as Christmas is a huge opportunity for us. and the big night in occasion in general.”
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