Forming part of its £6m marketing investment, Irn-Bru has announced details of its next on-pack promotion.

The brand is giving customers the chance to win the ‘ultimate match day experience’ when they purchase 500ml cans and 4x500ml multipacks of regular and sugar free Irn-Bru. The activity kicks off this month and runs for 10 weeks.

Fans can win VIP match packages for any Sky Bet Football League fixture or Ladbrokes Scottish Professional Football League match. Irn-Bru branded footballs are also
up for grabs.

Adrian Troy, head of marketing at AG Barr, said: “Retailers will be able to generate excellent visibility in-store with the PoS we are providing and capitalise on the increased demand for the brand.”

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