Home delivery company Snappy Shopper has announced a “change of strategy,” as it is targeting incremental sales to convenience stores by adding retailers outside of the grocery sector.

The company’s vicepresident of groups and business development Greg Deacon told Better Retailing that bringing on more business such as coffee shops, bakers, DIY shops and butchers would help boost sales for stores on its platform.

He said: “We’re looking to bring incremental sales and look at how we can use different types of stores to create more visibility of independent retailers on Snappy Shopper.

“All these things have a place to keep people coming to the platform and give a boost to convenience stores. For example, someone ordering a hammer from a hardware store might see a nearby Spar and want to do a grocery order as well. Customers will be able to order multiple things, and that’s a reason for them to keep coming back.”

Deacon’s comments come as Snappy Shopper recorded 50% year-on-year growth for its latest financial period. In the results released this week, the company said it had achieved 5.5 million orders across 1,800 businesses over the past year. The average basket spend was £26 online, compared with £7 in store.

Read more Snappy Shopper news