Parfetts is to provide more support to stores after increasing its number of specialist retail advisors, with the wholesaler and symbol group operator adding five new members to the team, taking it to a total of 30 advisors. 

The wholesaler has also recently appointed three regional managers, four store development managers and four merchandisers. 

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Parfetts head of retail Steve Moore said: “We are focused on supporting retailers and helping them optimise their relationship with Parfetts. “Employee ownership allows us to invest more in service provision and retailer support. 

“We have ambitious plans for 2024, and the expansion of our team of advisors will ensure we can support more retailers and maintain great service levels.” 

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