Booker is to expand the Jack’s own label range by 100 lines from March, adding more premium products such as sausages and olive oil.

In communication sent to stores, seen by Better Retailing, the wholesaler said: “A raft of new product launches is planned across important categories such as cake, frozen, grocery, crisps and snacks, soft drinks, confectionery and deli.”

It added that three premium sausages will be added, sharing the same quality as Booker’s Black Gate catering range. Olive oil is also to be introduced. Better Retailing understands 100 lines will be added by the end of March, bringing the total number of available Jack’s products to more than 600.

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