Imperial Tobacco has announced the launch of new packaging for its Myblu pod vape range to increase its appeal.

The Myblu range will feature new blister pod packs with a perforated edge, which the supplier says will offer shoppers a more intuitive unboxing experience.

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Additionally, the packaging has been updated to include an improved vignette on the logo triangle to deliver a consistent look across the Myblu range so it is easier for both retailers and shoppers to navigate between Myblu’s Intense and Regular varieties.

Chris Street, market manager UK at Imperial Tobacco, said: “Since its launch, Myblu has grown to become the preferred pod mod system for many consumers. These latest packaging enhancements will help to ensure we continue to offer the best consumer experience possible. With the new blister packs offering the utmost convenience, as well as a new consistent look and feel across the range, we’re confident Myblu will remain the pod mod device of choice for consumers looking for a top quality, easy-to-use vaping solution.”

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