Imperial Tobacco has announced a range of changes across its Lambert & Butler brand, which are rolling out now.

As part of the developments, Lambert & Butler Blue Real Blue and Blue Bright Air Filter will be renamed to Blue Original and Blue Bright, to create a more recognisable presence for retailers in wholesale depots and on shelves.

Meanwhile, Lambert & Butler Blue Bright and New Crush will feature Fresh Protect packaging, which offers the products more protection and has a resealable foil. All varieties will have an RRP of £10.90 for a pack of 20.

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Additionally, the brand’s rolling tobacco range will move to the Lambert & Butler Blue family and be known as Lambert & Butler Blue Rolling Tobacco. Additionally, it will have tips and premium papers that burn slower.

This allows consumers to enjoy their tobacco for longer for added value. The range will be available in 30g and 50g formats with respective RRPs of £15.50 and £25.45.

Tom Gully, head of consumer marketing UK&I at Imperial, said: “We’re excited to welcome a new range of products into our Lambert & Butler Blue brand family. Lambert & Butler Blue already accounts for almost 12% share of factory-made cigarette sales and 2% of roll-your-own sales, highlighting their popularity amongst consumers. Through these latest upgrades, we are offering consumers more premium products for the same prices, delivering value to shoppers and helping to drive sales for retailers.”

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