Imperial Tobacco is helping independent retailers drive sales of tobacco accessories by extending its Rizla range with new products made from hemp.
Rizla Natura is a range of tips and papers made from a tree-free alternative.
The papers come in regular and king size varieties containing 50 and 32 papers, RRP 27p and 75p respectively. Rizla Tips come in packs of 120, RRP 74p.
Jamie Burns-Smith, Imperial Tobacco brand manager, said: “Natura taps into an increasing consumer desire for responsibly-sourced products.”
The brand is also launching 120-packs of Menthol Tips, RRP 74p, to tap into the fastest-growing segment of the tips market.
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