Imperial Tobacco launches JPS Triple Flow

Imperial Tobacco is extending its JPS brand with JPS Triple Flow, which is available to independent retailers from this week.

The new range comes in King Size 19s, RRP £7.49, and in £7.35 price-marked packs. The cigarettes have ‘easy draw’ channels, a high quality smooth blend and a mineral filter.

Each cigarette is also wrapped in a paper that is designed to reduce the amount of smoke emitted and smell left behind.

Emma Stew, brand portfolio manager for Imperial Tobacco, said smooth blends now account for almost a quarter of cigarette sales.

“With its next generation features and distinctive packaging, there is nothing like JPS Triple Flow in the market,” she added.