To help convenience stores improve their tobacco knowledge, Imperial Tobacco has launched an app for its retailer initiative, Ignite.

Available from the App Store, the app allows Ignite’s 15,000 members to access their accounts on the go. Retailers can also redeem points and view the latest ‘must-stock’ Imperial Tobacco brands, as well as monitor how their stores are performing.

Sophie Hogg, head of cluster sales & marketing operations at Imperial Tobacco, said: “The Ignite app allows retailers keep up to date with the latest news, information and training opportunities and, most importantly, helps ensure their stores perform at maximum efficiency.”

Retailers who download the app will receive 100 free points.

For more about how smartphone apps can help retailers, click here.