Imperial Tobacco launches GV Midnight and Sunrise

To tap into the strong growth of rolling tobacco, Imperial is extending its GV range with GV Midnight and GV Sunrise.

Both products are available in 10g packs, RRP £3.60. They are also available in £3.54 price-marked packs while stocks last.

Madeleine Pearce, Imperial Tobacco brand portfolio manager, said: “With its competitive sub-£4 price and bundled rolling papers, full flavour GV midnight and ultra-smooth blend GV Sunrise is tempting for existing adult smokers keen to try RYO or down-trading from premium products.”