To tap into the strong growth of rolling tobacco, Imperial is extending its GV range with GV Midnight and GV Sunrise.

Both products are available in 10g packs, RRP £3.60. They are also available in £3.54 price-marked packs while stocks last.

Madeleine Pearce, Imperial Tobacco brand portfolio manager, said: “With its competitive sub-£4 price and bundled rolling papers, full flavour GV midnight and ultra-smooth blend GV Sunrise is tempting for existing adult smokers keen to try RYO or down-trading from premium products.”